Grayson joined Old Mutual Alternative Investments as Head of Marketing, where he leads the development and execution of the brand and marketing strategy.

With over a decade of experience in financial services, he specialises in brand strategy, investment marketing, and creative solutions that drive impact in competitive environments.

He has a proven track record in delivering results-driven marketing strategies across both B2B and B2C markets, successfully managing complex projects spanning strategy, television, communications, digital platforms, events, and design.

Prior to joining Old Mutual Alternative Investments, he worked with some of South Africa’s most prominent

brands in marketing roles and at leading advertising agencies. Grayson holds a Bachelor of Arts in Marketing Communications from the AAA School of Advertising and has furthered his expertise with certifications from institutions such as Oxford’s Saïd Business School. He has a keen interest in investments, human behavior, and mindfulness.