Sector: Media & Broadcasting
Date of investment: December 2013
Founded in 1994, Primedia has an established portfolio of market leading businesses that primarily cover the advertising and content sectors of the media industry. The broadcasting division has a wide stable of assets, including radio and news brands such as 947, 702, kfm 94.5, Cape Talk and Eyewitness News (EWN). The Out of Home division provides advertising opportunities across a range of media platforms, including digital and static billboards, across South Africa and the rest of Africa. Primedia has recently established a studio production business, which holds the licensing rights to television shows such as The Masked Singer and Deal or No Deal South Africa.
Fund: Old Mutual Private Equity Fund IV
Status: Current
